sports

March 13, 2026

NFL, Paramount discussing media deal that could mean CBS pays an extra $1 billion or more

The NFL is discussing getting rid of its 2029-30 opt-out clause in exchange for an increase on TV rights that could push CBS to pay more than $3 billion a year.

NFL, Paramount discussing media deal that could mean CBS pays an extra $1 billion or more

TL;DR

  • NFL and Paramount are negotiating the renewal of CBS's broadcast deal for Sunday NFL games.
  • A potential price increase of 50-60% is being discussed, which could raise CBS's annual payment to over $3 billion.
  • The NFL might remove its 2029-30 opt-out clause in exchange for the increased revenue.
  • The NFL is negotiating with CBS first due to a change-of-control provision related to Skydance Media's acquisition of Paramount.
  • Fox, Amazon, NBC, and Disney are also media partners with upcoming opt-out clauses and potential renegotiations.

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