automotive
Ram unveils lineup of Hemi V-8 engine-powered 'muscle trucks' despite high gas prices
Stellantis plans to launch a new lineup of what it's calling "muscle trucks" for its Ram brand despite elevated U.S. gas prices due to the war in Iran.
TL;DR
- Stellantis is launching "muscle trucks" for its Ram brand with V-8 engines.
- The top SRT Hellcat model will have 777 horsepower and a targeted top speed of 170 mph.
- Ram boss Tim Kuniskis believes launching these trucks is crucial despite high gas prices and the industry's focus on electric vehicles.
- The trucks are intended to be halo products, generating attention and higher profit margins.
- Pricing for an entry-level model is compared to a well-equipped current Big Horn, potentially exceeding $60,000, with the SRT model being a new halo.
- The muscle trucks will be built in Saltillo, Mexico.
- The lineup will initially feature a 5.7-liter Hemi V-8 model, followed by Rumble Bee 392 and SRT versions in early 2027.
- Analysts suggest the trucks won't sell in high volumes but will generate excitement and retain customers.
- Ram previously offered Rumble Bee models and a performance truck about 20 years ago.
- The announcement comes before Stellantis's first investor day under CEO Antonio Filosa, which will focus on cost reduction and profitability.