tech
January 8, 2026
Love, desire and community: the new generation of readers bonding over romance novels
Young women drawn to ‘morally grey characters’ are driving a boom sparked by TikTok, Instagram and online friendships
TL;DR
- Young women are showing a significant interest in 'morally grey characters.'
- This trend is being driven by platforms such as TikTok and Instagram.
- Online friendships are also contributing to the popularity of these characters.
- The phenomenon indicates a shift in preferences towards complex and ethically ambiguous figures.
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