Meet ‘Amelia’: the AI-generated British schoolgirl who is a far-right social media star

January 25, 2026

TL;DR

Amelia, an AI-generated British schoolgirl with purple hair, has become a viral meme online, often associated with racist and far-right messaging.
The character originated from 'Pathways: Navigating the Internet and Extremism,' a UK Home Office-funded game designed to deter young people from far-right extremism.
Social media users, particularly on X, have used AI tools to create numerous Amelia memes, depicting her with anti-immigrant and racist rhetoric.
The meme's spread has been rapid, with a significant increase in daily posts and its expansion to international audiences.
An Amelia cryptocurrency has emerged, with creators of the original game highlighting the 'monetisation of hate.'
The creators of the game expressed surprise at the meme's subversion and the sophisticated coordination behind its spread, raising concerns about safety.
Analysts note the meme's proliferation among the far-right and its international reach, appealing to a 'dissident' far-right ecosystem and young men through sexualised imagery.
The Home Office stated that Prevent programs aim to divert people from violent ideologies and that projects like the Pathways game are created and delivered independently of the government.

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