tech
February 11, 2026
Meta launches AI algorithm personalization feature for Threads
The feature, called "Dear Algo," lets Threads users personalize what content they see by publicly posting an AI prompt.
TL;DR
- Threads users can now personalize their content algorithms using a new feature called 'Dear Algo'.
- Users interact with 'Dear Algo' by creating public posts with prompts specifying desired content.
- The feature adjusts a user's feed for three days based on their 'Dear Algo' requests.
- This is Meta's latest AI integration, following similar features for Facebook.
- Meta plans substantial investments in AI capital expenditures for the year.
- The company is also globally rolling out ads on Threads, which recently reached 400 million monthly active users.
- Meta is testing 'Dear Algo' in the U.S., U.K., Australia, and New Zealand.
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