tech
March 6, 2026
The McDonald’s CEO’s Big Burger-Eating Mistake
If you’re going to eat on the internet, you’d better do it a certain way.
TL;DR
- McDonald's CEO Chris Kempczinski's video review of the Big Arch burger was met with online criticism.
- Critics online suggested Kempczinski did not genuinely enjoy the burger.
- Rival fast-food companies, including Burger King and Wendy's, responded to the video.
- The incident is seen as an example of how corporate marketing logic clashes with internet influencer culture.
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