The rise of ‘beef days’: why even meat lovers are cutting back

Inspired by YouTube creators, some people are limiting beef to a handful of ‘feast days’ a year to cut their climate impact

The rise of ‘beef days’: why even meat lovers are cutting back

TL;DR

  • The 'beef days' phenomenon, inspired by YouTube's vlogbrothers, involves eating beef only a few times a year.
  • John Green introduced the concept to reduce the environmental impact of beef consumption, citing deforestation and global heating.
  • Vlad Luca adopted 'beef days' as a way to enjoy beef while minimizing his contribution to the industry's environmental footprint.
  • This approach is seen as a more realistic and less intimidating alternative to complete vegetarianism.
  • Beef is a significant contributor to the UK's agricultural output, but households also waste substantial amounts of meat.
  • Shifting diets towards lower-impact proteins can reduce pollution and free up land.