automotive
Chrysler CEO says there is a minivan 'resurgence' but stays quiet on product plans
The Chrysler Pacifica — the brand's last standing model — is expected to grow in sales, according to Chrysler and Dodge CEO Matt McAlear.
TL;DR
- Chrysler and Dodge CEO Matt McAlear believes the minivan market is experiencing a resurgence and sees growth opportunities for Chrysler.
- The Chrysler Pacifica Pinnacle, the brand's highest-end minivan trim, was showcased at the New York International Auto Show.
- Minivan sales have steadily lost ground to SUVs since the 1990s but saw a slight increase in market share from 1.7% in 2017 to 2.4% in 2025.
- The average transaction price for a minivan is significantly lower than for large SUVs, with the Chrysler Pacifica starting above $41,000 for its LX model.
- Chrysler is exploring ways to give minivans a more rugged image, moving beyond the 'family hauler' perception.
- Sales for Chrysler's Pacifica saw a significant jump in March year over year, despite a dip in the first quarter of 2026.
- Competitors like Toyota Sienna and Kia Carnival have also reported sales increases, with Kia adapting its Carnival with SUV-like styling to reduce stigma.