economy
How this century-old NYC family business achieved the American Dream—and how it survives today
Adam Brand is the fourth generation in his family to run M&S Schmalberg, a New York-based custom fabric flower shop founded by his great-great uncles Morris and Sam Schmalberg in 1916. Today, its flowers of all shapes, sizes and materials appear on Met Gala red carpets and in TV shows like HBO's "Sex and The City" and Netflix's "Bridgerton."
TL;DR
- M&S Schmalberg is a family-run custom fabric flower shop in New York.
- Adam Brand is the fourth generation of his family to lead the business, founded in 1916 by his great-great uncles.
- The shop's custom fabric flowers are used in high-profile settings such as the Met Gala and TV shows like "Sex and The City" and "Bridgerton."