health

'Russian' manicures are on the rise

More customers are seeking out meticulous e-file manicures, but there are concerns about the risk of infection with the cuticle-raising beauty treatment

'Russian' manicures are on the rise

TL;DR

  • E-file or 'Russian' manicures involve using a drill to remove the cuticle for a clean, close-to-the-skin polish application.
  • Searches for 'Russian manicure' have significantly increased, with many viral videos showcasing the technique on social media.
  • These manicures can last up to five weeks, compared to the typical two weeks for regular gel manicures, but cost between $100 and $150 in Australia.
  • The trend is linked to social media's emphasis on 'immaculate' nail plates and a consumer demand for flawless finishes.
  • Beauty schools have seen a rise in enrollments for Russian manicure courses.
  • Consumers view these manicures as an 'investment' and a form of 'emotion regulation' or mood booster during uncertain times.
  • Without adequate training, e-file manicures carry risks of infection, chronic inflammation, and thinner, brittle nails.
  • Dermatologists recommend minimizing frequency, taking breaks, and proper moisturizing after the procedure.
  • Appointments can last from 1 hour 20 minutes to over three hours.