economy
Gaga, Dior and $24 tweezers: how The Devil Wears Prada 2 turns rags to riches
From celebrity cameos to lucrative brand partnerships, The Devil Wears Prada 2’s approach to maximising revenue is worthy of Runway’s finest
TL;DR
- The promotion for The Devil Wears Prada 2 has been open about its finances, mirroring the media landscape.
- Meryl Streep initially turned down the role of Miranda Priestly in the original film to negotiate a higher salary.
- The sequel has an estimated budget of $100 million, with cast salaries accounting for about half of it.
- Lady Gaga's cameo alone reportedly cost $2.5 million, and the film includes around 30 other notable names from various industries.
- The film features extensive brand partnerships, including Dior, Diet Coke, Old Navy, Zillow, and Google.
- Tie-in products and official merchandise, such as a Miranda doll, are available for purchase.
- Several celebrities, including Lady Gaga and Donatella Versace, made cameos, while others like Hugh Jackman and George Clooney did not appear despite expectations.
- Sydney Sweeney filmed a scene that was cut for structural reasons, and Anna Wintour ultimately declined a cameo.