tech
Dubai's Army of Influencers Gets Back in Line
After briefly playing war correspondents, their tune changed.
TL;DR
- Social media influencers in Dubai initially documented missile and drone attacks, sharing videos of explosions and plumes of smoke.
- The UAE government has a policy of courting influencers, offering support through initiatives like the '1 Billion Followers Summit' and the 'Golden Visa'.
- Following the attacks, influencers shifted their content to emphasize Dubai's safety, strong leadership, and advanced air defenses, often using similar language and themes.
- The UAE's media regulations and public prosecution warnings against spreading rumors and harmful content created pressure on influencers to conform.
- Dubai relies on influencers to project an image of composed opulence and stability, making them a key part of the city's promotional strategy.
- Some influencers left Dubai due to the perceived quietness and lack of 'vibe' following the attacks, and felt they could speak more freely outside the UAE.