tech
A Labubu movie is on its way as Pop Mart expands the iconic toy franchise
Labubu is set to hit the big screen in a deal with Sony Pictures.
TL;DR
- Pop Mart is teaming up with Sony Pictures to create a live-action and CGI hybrid film featuring the Labubu doll.
- Paul King, known for "Paddington" and "Wonka," will produce, direct, and co-write the script.
- Labubu, part of "The Monsters" toy universe, gained significant popularity, though secondary market sales have since cooled.
- In the first half of 2025, "The Monsters" series accounted for 34.7% of Pop Mart's revenue.
- Pop Mart aims to use storytelling like movies to enhance IP connection and inspire new product and theme park designs.