economy
Millennial couple moved from Los Angeles to Atlanta to take over their family's cemetery business—it brings in about $6 million a year
Shayda Frost, 39, and Timothy Amoui, 36, left their jobs in film and PR and moved from Los Angeles to Atlanta to take over Lincoln Memorial Group after Frost's father died.
TL;DR
- Shayda Frost and Timothy Amoui took over Lincoln Memorial Group, a cemetery company in Atlanta, in 2023.
- The business generated approximately $6.3 million in revenue and $1.7 million in net income in 2025, with an average of nearly $6 million annually between 2021-2025.
- The couple moved from Los Angeles to Atlanta to manage the business inherited from Frost's father.
- They are undertaking a modernization effort, transitioning from extensive paper records to a digital-only system.
- Key offerings include burial plots, vaults, professional services, and headstones, with a focus on 'pre-need' sales.
- A portion of each property sale is allocated to a 'perpetual care' trust for ongoing maintenance.
- Future plans include acquiring more cemeteries and building funeral homes on current properties.
- The industry faces a succession problem, with many younger generations not wanting to take over existing cemetery companies.