economy
Nine dollars for a Starbucks is an ‘affordable luxury’? CEOs need to wake up and smell the coffee
The head honcho thinks splurging nearly $10 on a beverage during a cost-of-living crisis is fine for a ‘special experience’. It’s time to offer my own valuable advice
TL;DR
- Starbucks CEO Brian Niccol's compensation package is $96 million in his first four months, making him 6,666 times wealthier than the typical employee.
- Niccol described a $9 Starbucks coffee as an 'affordable premium experience,' suggesting it's a splurge that people can manage despite the cost of living crisis.
- He noted that the 'K-shaped economy,' where the wealthy thrive and others struggle, doesn't seem to affect Starbucks's business.
- The article criticizes Niccol for being out of touch, especially as people find it hard to afford basic groceries.
- The author offers their services as a 'chief shhh officer' to prevent CEOs from making tone-deaf comments.