health
The French are hitting their protein goals - thanks to a cheese that looks like ectoplasm
La cancoillotte, a low-fat liquid cheese product, has somehow taken the country of haute cuisine by storm

TL;DR
- La cancoillotte, a low-fat liquid cheese from Franche-Comté, has become popular on French fitness social media.
- Its appeal lies in its high protein content (16g per 100g), low fat, and affordable price.
- The cheese is made from metton, a skimmed milk product traditionally used to avoid waste.
- Social media influencers are promoting cancoillotte, with one supermarket reporting a 16% sales increase for the garlic variety.
- The author expresses personal dislike for the cheese's texture and questions the cultural shift towards prioritizing protein macros over taste in France.