entertainment
Is the Justin Bieber renaissance upon us? Eight things you need to know
After years in the wilderness, the Canadian’s artfully restrained Coachella performances – now known as “Bieberchella” – have seen him elevated to the status of pop elder
TL;DR
- Justin Bieber's 'Bieberchella' performances at Coachella marked his return to the stage after health issues.
- The sets incorporated both his early hits, played from YouTube, and newer adult contemporary songs.
- His performance notably included serenading Billie Eilish, a longtime fan.
- Bieber's music streams significantly increased following his Coachella sets, with 'Beauty and a Beat' topping charts.
- He performed a Christian worship song, 'Everything Hallelujah,' inspiring a TikTok trend.
- Bieber's clothing label, Skylrk, achieved record-breaking merchandise sales of $15 million at the festival.
- He and his wife, Hailey Bieber, leveraged the event to promote their respective brands, Rhode and Skylrk.
- Bieber is increasingly viewed as a 'pop elder,' with his Coachella appearance seen as a defining pop-culture moment and a symbol of his redemption arc.