Shoppers are focusing on quality, not deals, in the final days before Christmas
Consumers are also increasingly leaning on in-store pickup to get last-minute gifts.
TL;DR
- Consumers are shifting from discount-driven purchasing to prioritizing quality gifts in the latter half of the holiday shopping season.
- E-commerce spending growth is slowing, with total holiday season e-commerce spend expected to be 5.3% higher than last year.
- There is increased search interest in apparel and athleisure brands known for quality, such as Alo Yoga, Warby Parker, and Quince.
- Consumers are increasingly opting for experiences and subscriptions as 'deadline-proof' gifts.
- Discounts are still available but are lower than during peak periods, with toys receiving the largest promotions.
- Buy Online, Pick Up In Store (BOPIS) is expected to peak in the days leading up to Christmas, offering a convenient option for last-minute shoppers.
- Retailers are seeing increased BOPIS usage and in-store purchases in the final days before Christmas.