economy

I quit teaching to build a fidget business with my dad—it brings in $428,000/year

Victoria Baumann, 32, and Charlie Moreton, 51, are the father-daughter duo behind Victoria Essie Studio that produces fidget toys and other knickknacks out of their homes in North Carolina. The business averages about 1,500 orders a month, Moreton says. Standard-sized or hand-held fidgets cost between $5 to $30, while life-sized fidgets run $100 to $125.

I quit teaching to build a fidget business with my dad—it brings in $428,000/year

TL;DR

  • Victoria Baumann and Charlie Moreton, a father-daughter team, own Victoria Essie Studio.
  • The studio, based in North Carolina, creates fidget toys and other knickknacks.
  • The business averages about 1,500 orders per month.
  • Standard fidget toys cost $5 to $30, while life-sized ones are priced at $100 to $125.