tech
Too cool for school? Why some men keep wearing jeans
As Andy Burnham stuck to his ‘cool dad’ look while the UK sweltered, many in the Paris fashion pack did the same
TL;DR
- Men are continuing to wear jeans despite record-breaking temperatures.
- This trend is visible at fashion events, among politicians like Andy Burnham, and reflected in increased sales of specific denim brands.
- Reasons cited include the perceived breathability of cotton, protection from sunburn, and the ease of styling jeans compared to shorts.
- Some interpret wearing jeans in heat as a statement on masculinity, utility, and restraint, even when it defies practical sense.
- Fashion experts suggest that men may struggle with styling shorts, making jeans a more accessible summer option.
- Recommendations for wearing jeans in summer include pairing with untucked shirts for ventilation and choosing appropriate footwear like loafers or sandals.