2 Iconic Breakfast Cereals Get MAHA Makeover
Lucky Charms marshmallows and Trix puffs are no longer getting their neon look from petroleum-based dyes. The post 2 Iconic Breakfast Cereals Get MAHA Makeover appeared first on The Gateway Pundit.
TL;DR
- General Mills has eliminated petroleum-based certified colors from its entire U.S. cereal lineup.
- Natural colors from fruits, vegetables, and spices like turmeric and paprika are now used.
- This change affects all U.S. cereals, not just kids' brands like Lucky Charms and Trix.
- The company met its target ahead of schedule, with K-12 school food products already converted in March.
- Other General Mills products, such as cake mixes and fruit snacks, have a deadline of the end of 2027 for conversion.
- Trix previously removed artificial colors in 2015 but reverted due to consumer preference for brighter hues.
- The move is influenced by health initiatives, regulatory actions (like the FDA's ban on Red 3), and retailer pressure from Target and Walmart.
- Competitor WK Kellogg also plans to remove artificial colors from its U.S. cereals by the end of this year.