sports
Panini World Cup sticker albums to end as Fifa announces new partnership
Panini World Cup sticker albums will become a thing of the past following the centenary finals in 2030 after Fifa announced a new partnership on Thursday.
TL;DR
- Panini World Cup sticker albums will cease after the 2030 finals.
- Fifa is entering a new partnership with Fanatics for collectibles starting in 2031.
- The existing Fifa-Panini association for stickers has lasted over 50 years.
- Fifa president Gianni Infantino believes Fanatics will drive innovation in collectibles and fan engagement.
- The new deal aims to globalize fan engagement through Fifa's tournaments and create commercial revenue.
- A previous deal in December 2023 had Panini as an exclusive partner until after the 2030 World Cup.