economy
‘We don’t want to make the same mistakes’: Jamie’s Italian reopens in London
Jamie Oliver’s head of restaurants is optimistic about new recipe of smaller site, slimmed-down menu and no burgers
TL;DR
- Jamie's Italian has reopened a flagship site in London after the chain's previous collapse in 2019.
- The new strategy involves smaller restaurant spaces and a significantly reduced menu.
- The menu features cheaper meat cuts and excludes burgers, aiming for affordability and to be the best Italian option.
- Jamie Oliver was personally involved in the reopening, influencing the restaurant's design and menu.
- The restaurant aims for authenticity, such as making carbonara in the classic Roman style without cream.