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Tom Brady, famed health nut, explains his junk food endorsements in retirement: 'Moderation in all things'
Tom Brady has struck a new partnership with chocolate maker Ferrero pegged to the 2026 World Cup.

TL;DR
- Tom Brady has partnered with Ferrero, a major sweets maker, for a campaign tied to the 2026 World Cup.
- Brady stated his stance on diet has softened in retirement, advocating for 'moderation in all things'.
- He cited the need to be like a 'normal family' with children, participating in events like Halloween and birthday parties.
- Brady's previous career was built on health and longevity, playing until age 45 and co-founding the wellness brand TB12.
- His endorsement criteria now focus on creativity, good scripts, and fan engagement.
- He continues to work out and stay hydrated but acknowledges the difficulty of maintaining a strict diet while traveling or watching games.
- Brady mentioned making pancakes with Nutella for his children and considers Tic Tacs his personal guilty pleasure.
- He expressed respect for people working hard to provide for their families and enjoy life.