economy
Some young Americans scale back dating as costs and apps add pressure, survey shows
Dating is becoming a financial decision for young Americans, with higher costs and paid apps leading many to cut back on dates.
TL;DR
- Half of single Americans surveyed are going on fewer dates or choosing less expensive activities due to rising costs.
- 48% of Gen Z and 40% of millennials feel the high price of dating hinders their financial goals.
- A single date costs Gen Z adults $205 on average and millennials $252 on average.
- Nearly half of singles (47%) believe dating isn't worth the expense.
- Rising costs are attributed to factors like energy shocks and tariff policies, increasing the overall cost of living.
- Clinical psychologist Sabrina Romanoff notes that increased living costs lower dating frequency and tolerance for higher-risk meetups, leading people to date 'defensively'.
- The typical Gen Z American spent roughly $1,845 annually on dating in the prior year.
- Dating app usage has become the dominant way couples meet, with 35% of users paying for platforms.
- The average paying dating app user spent around $19 a month in 2023.
- Dating app models often use a 'freemium' strategy, requiring payment for desirable features.
- Experts suggest the 'pay to play' system on dating apps may increase success for those willing to pay.
- Dating app companies like Match Group and Bumble Inc. state that free versions are sufficient for success and that paid features are optional enhancements.