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Mayor of New Jersey beach town worries social media trend could lead to shark attack

August 11, 2026 / 7:58 PM EDT / CBS News

Mayor of New Jersey beach town worries social media trend could lead to shark attack

TL;DR

  • Bay Head Mayor Bill Curtis is concerned about a social media trend involving attracting sharks to shore.
  • Videos show people luring sharks with bait for photos, potentially bringing them close to swimmers.
  • Curtis believes this practice lures predators dangerously near the beach.
  • Captain John Schaible, a shark fisherman, sees the trend as harmless fun, with sharks being released after photos.
  • The mayor stresses the importance of common sense and consideration for everyone's safety.