tech
The Apple Car Is Finally Here
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TL;DR
- Ferrari's first electric supercar, the Luce, was designed by Jony Ive's consultancy LoveFrom.
- The Luce's design is a departure from traditional Ferrari aesthetics, featuring a rounded, aerodynamic form that resembles Apple's minimalist approach.
- The car's design has generated backlash from some Ferrari purists who dislike its departure from the brand's signature style.
- Apple's decade-long attempt to create its own car, Project Titan, was ultimately canceled, but its influence is seen in CarPlay and the Luce's design.
- The supercar market has been declining as an expression of identity, with technology and online life becoming dominant forms of self-expression.
- Ferrari's move to electric vehicles acknowledges their future, aiming to drive adoption from the top down.
- The Luce's design philosophy aligns with Silicon Valley's emphasis on utility, simplicity, and intelligence over ostentation.
- Ferrari's stock saw a decline after the Luce reveal, indicating the risks associated with such a bold design and strategic shift.