economy
Keeping prices low is the secret behind Chili's success, says Brinker CEO
Brinker International CEO Kevin Hochman said Chili's is winning over consumers by keeping prices low.
TL;DR
- Chili's success is attributed to its consistent $10.99 value offering, available without coupons or specific times.
- The $10.99 deal includes an entrée, bottomless non-alcoholic drinks, and unlimited chips and salsa.
- Since CEO Kevin Hochman took over in 2022, Brinker shares have grown nearly 700%.
- Chili's reported a 5.6% increase in same-store sales in its latest quarter and issued a strong fiscal 2027 forecast.
- The company prioritizes increasing customer volume through attractive pricing rather than solely relying on price hikes.
- Brinker has invested in enhancing the dining experience by increasing its workforce from over 50,000 to more than 85,000 employees.
- Investments in staff have led to all-time low ticket times and high guest experience ratings.