‘They’re selling everything as trauma’: how our emotional pain became a product

In an economy that rewards confession and self-labeling, pain is no longer something to survive – but something to brand, sell, and curate

‘They’re selling everything as trauma’: how our emotional pain became a product

TL;DR

  • The economy rewards confession and self-labeling.
  • Pain is now something to brand, sell, and curate.
  • Pain is no longer solely for survival.