tech
Ferrari shares fall after launch of first EV as Jony Ive design proves divisive
Some analysts question whether design of Luce, starting at $640,000, lives up to sportscar brand’s heritage
TL;DR
- Ferrari's share price dropped by up to 8% after launching its first electric vehicle, the Luce.
- The Luce, designed in partnership with Jony Ive, features a minimalist, saloon-like design and a $640,000 price tag.
- The electric car has a range of 329 miles, four motors, and can accelerate from 0 to 100km/h in 2.5 seconds.
- The Luce is Ferrari's first five-seater and second four-door model, suggesting a target market of wealthy families.
- Some analysts expressed concern that the design diverges too far from Ferrari's sportscar heritage.
- Ferrari aims for a 2030 lineup of 40% internal combustion engine, 40% hybrid, and 20% fully-electric models.
- The car includes a simulated motor sound played through speakers to appeal to petrolhead instincts.