Pessimistic about dating? Harvard-trained economist says do 2 simple things to improve your luck
A recent report found that 94% of women and 91% of men say dating is getting harder. Wharton professor Judd Kessler suggests two simple tweaks to your approach.

TL;DR
- The dating scene is perceived as increasingly difficult by many, with a July New York Times Magazine story highlighting 'heterofatalism'.
- An economics perspective suggests the problem lies in market design, specifically having 'too many options'.
- The abundance of choices means potential partners also have more options and may dismiss individuals quickly.
- To improve dating success, two strategies are recommended: 1. Aggressively screen out disinterested individuals, and 2. Focus on idiosyncratic preferences rather than general ones.
- Advertising one's unique quirks can attract more compatible partners and make the larger dating pool an advantage.