This male model sporting a crisp summer shirt isn't real. Will consumers care?

TL;DR

Teddy Stratford uses generative AI to create realistic models and backdrops for its clothing advertisements, saving significant costs associated with traditional photoshoots.
AI enables businesses to generate diverse model representation without the logistical and financial challenges of hiring real models and crews.
Some brands, such as Aerie and Coterie, are pledging not to use AI-generated people or bodies in their ads, emphasizing authenticity and transparency.
There is a growing public concern about the proliferation of AI-generated content and the ability to distinguish it from reality.
Skeptics question whether AI-generated people can evoke the same level of empathy and connection with consumers as real individuals.
Some believe consumers will increasingly favor brands that openly reject AI marketing in favor of authenticity.

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