entertainment
Masters of the Universe is a box office flop. Can they really be serious about a sequel?
WARNING: Minor spoiler ahead! By the power of Grayskull, Amazon MGM has the power to revive a franchise that hasn’t been big since Choppers were the coolest bikes in town
TL;DR
- The Masters of the Universe movie earned $54 million globally on its opening weekend, considered a disappointment given its over $200 million budget.
- Amazon MGM executives and the director remain optimistic, highlighting positive audience scores (87% on Rotten Tomatoes) and a "holistic distribution strategy."
- The film introduced She-Ra in a mid-credits scene, signaling potential for sequels and wider franchise development.
- A significant portion of the audience (nearly 40%) was over 45, suggesting nostalgia played a key role, which may not bode well for long-term box office performance.
- The strategy might involve leveraging Amazon's ecosystem, including streaming (Prime Video) and toy sales, to sustain the franchise, even with weak theatrical returns.