travel
A Netflix cooking show is changing how people travel
Asia's food tourism scene attempts to angle itself between gourmet and authentic street food. Netflix show "Culinary Class Wars" replicates this contradiction.
TL;DR
- The Netflix show "Culinary Class Wars" led to a 303% average increase in restaurant reservations and waitlists for contestants' establishments.
- Millennials and Generation Z are driving demand for cultural experiences through food while traveling.
- South Korea, Singapore, and Japan are incorporating food tourism into their national strategies.
- Food is a major driver of tourism spending, with tourists prioritizing culinary experiences.
- Travelers seek authentic cultural immersion, including exploring local markets and street food.
- Hotels are focusing on providing restaurants that are destinations in their own right, not just amenities.
- There's a growing appreciation for the historical and cultural influences behind food, including the role of women and agriculture.