economy
Vinted boss sees 'fundamental' shift in consumer patterns, as secondhand firm notches $9 billion valuation
Vinted is seeing a structural shift in consumer behaviour as habits form around the resale economy, its marketplace CEO told CNBC.
TL;DR
- Vinted is experiencing a fundamental and permanent shift in consumer behavior towards the resale economy.
- The value of items sold on Vinted grew nearly 50% last year, and the company was valued at over $9 billion after a recent secondary share transaction.
- Vinted is expanding its offerings beyond fashion into new categories and is increasing its marketing efforts in the U.S. market.
- Challenges such as high shipping costs are being addressed through infrastructure development like Vinted Go and Vinted Pay.
- Despite a 19% decline in net profit in 2025, revenue rose 38% and gross merchandise value (GMV) increased by 47%.