‘It just went insane’: why the Christmas garland is making a comeback
The homemade velvet ribbon chain garland is one of the most popular home accessories this festive season
TL;DR
- Velvet ribbon sales have drastically increased due to a viral DIY garland trend on social media platforms like TikTok and Pinterest.
- The handmade velvet ribbon chain garland is a popular, nostalgic, and luxe alternative to traditional decorations.
- Small businesses selling the garlands and the raw velvet ribbon are experiencing significant sales boosts and widespread orders.
- Unconventional color combinations, beyond traditional red and green, are popular for these garlands.
- The trend aligns with a broader movement in Christmas decorating towards handmade, tactile, and personalized "retromaxxing" aesthetics.
- Experts highlight the sentimental value and family-friendly nature of creating these decorations.