There are 6 ‘money personalities’—finding out yours can help you be happier and richer in 2026
"Recognizing your tendencies empowers you to make intentional shifts and cultivate healthier behaviors," says Steph Wagner, National Director of Women & Wealth at Northern Trust.
TL;DR
- There are six money personalities: The Giver, The Trailblazer, The Skeptic, The High Roller, The Penny Pincher, and The Avoider.
- Each personality has unique financial beliefs and attitudes that play out in daily life.
- Advice for each personality focuses on balancing strengths, addressing potential pitfalls, and cultivating healthier financial habits.
- These categories are not rigid; individuals may exhibit traits from multiple types, and behavior can change over time.
- Self-awareness and intentional shifts are key to personal financial growth.