‘I feel shrink-wrapped’: the reluctant rise of shapewear for men
For years it’s been predicted that the market for male ‘support garments’ will take off … but it hasn’t quite happened. Now M&S is trying again
TL;DR
- The author attempts to wear men's shapewear, finding it uncomfortable and difficult to put on.
- While compression wear is popular for athletic activities, its slimming effects are noted as a potential driver of popularity over performance benefits.
- Major brands like Spanx and Skims have launched and retreated from or delayed their men's shapewear lines.
- Niche brands are finding success through online platforms like Amazon, with searches for 'male shapewear' increasing.
- The market for male shapewear is considered to have significant growth potential, though it currently accounts for a small percentage of the overall shapewear market.
- Historically, men have used corrective garments for centuries to achieve socially desirable body shapes.
- Modern men's shapewear aims to create a slimmer silhouette, support excess skin, or minimize gynecomastia, often for specific occasions like weddings.
- A potential reason for the slow mainstream adoption is the social stigma and reluctance of men to admit to wearing shapewear.