tech
From the phone to the plex: why TV shows are turning into movies
A successful cinema release for the new Peaky Blinders movie provided marketing opportunities that could lead to a reverse in the stream-first model
TL;DR
- Streaming platforms are reversing the traditional cinema-to-streaming pipeline by releasing content in theaters first.
- This strategy aims to build franchises, boost revenue, and generate anticipation and hype, as seen with Peaky Blinders: The Immortal Man and KPop Demon Hunters.
- Theatrical releases can help qualify films for awards and provide a revenue stream, as demonstrated by KPop Demon Hunters' box office success and Academy Awards wins.
- This trend extends to major studios, with Disney planning a Star Wars film based on The Mandalorian series.
- There's a challenge in balancing the needs of dedicated fans with attracting a general audience, as evidenced by mixed reactions to The Immortal Man on fan forums.
- Netflix is still defining its theatrical release strategy, exploring opportunities to fill gaps in the cinema release calendar.
- The boundary between TV and movies is blurring, with plans for two new seasons of Peaky Blinders announced.