Google Changes Spam Policy in EU to Avert Antitrust Fine
Alphabet’s Google on Friday said it had changed its spam policy in Europe to address EU concerns that could have resulted in an antitrust fine. The U.S. tech giant found itself in EU regulators’ crosshairs after publishers complained about its site reputation abuse policy. It targets the practice of publishing third-party pages on a site [...]
TL;DR
- Google changed its spam policy in Europe to address EU concerns.
- The change aims to prevent a potential antitrust fine.
- Publishers had complained about Google's site reputation abuse policy.
- This policy targeted parasite SEO, where third-party pages are published on a site to boost search rankings.
- The EU monitored that Google's spam policy demoted news media and other publishers' content in search results if it contained commercial partner content.