economy
Adidas, Uniqlo and Calvin Klein ads in UK banned over ‘recycled’ clothing claims
UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statements
TL;DR
- Ads for Calvin Klein, Adidas, and Uniqlo promoting "recycled" clothing were banned by the UK watchdog.
- The fashion companies were unable to provide sufficient proof to substantiate their "green" claims.
- The ASA stated that absolute environmental claims require a high level of substantiation and clear explanation.
- This action is part of a wider investigation into environmental claims in the fashion retail sector.
- Previously, ads from Nike, Superdry, and Lacoste were also banned for similar reasons.