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Good Good Golf's Very Bad, Bad Week Amid Backlash Over Callaway Ad

Updated on: August 28, 2026 / 8:04 PM EDT / CBS News

Good Good Golf's Very Bad, Bad Week Amid Backlash Over Callaway Ad

TL;DR

  • Good Good Golf lost its partnership with Callaway Golf and a PGA Tour sponsorship due to a controversial video ad.
  • The ad, co-branded with Callaway, depicted a male golfer shoving a female golfer to the ground.
  • Critics condemned the ad for making light of violence against women, despite Good Good's claim it was a horror movie parody.
  • Both companies apologized, and Callaway donated $1 million to organizations fighting violence against women.
  • Good Good Golf, a YouTube channel launched in 2020, is a prominent content creator in the sport.