sports
Good Good Golf's Very Bad, Bad Week Amid Backlash Over Callaway Ad
Updated on: August 28, 2026 / 8:04 PM EDT / CBS News
TL;DR
- Good Good Golf lost its partnership with Callaway Golf and a PGA Tour sponsorship due to a controversial video ad.
- The ad, co-branded with Callaway, depicted a male golfer shoving a female golfer to the ground.
- Critics condemned the ad for making light of violence against women, despite Good Good's claim it was a horror movie parody.
- Both companies apologized, and Callaway donated $1 million to organizations fighting violence against women.
- Good Good Golf, a YouTube channel launched in 2020, is a prominent content creator in the sport.