entertainment
Jessie J’s triumphant return puts lucrative Chinese market in spotlight
Other western acts have attempted to crack country’s music scene since singer’s breakout success in 2018
TL;DR
- Jessie J, recently declared cancer-free, performed in China on the popular show 'Singer', highlighting the lucrative opportunities in the Chinese music market.
- Her career pivot to China, where she feels 'celebrated', came at a time when her Western career seemed to be struggling.
- The Chinese recorded music market has grown rapidly, ranking fourth globally, partly due to strengthened copyright protection and a young, digitally-savvy music fanbase.
- Western artists like Westlife and Charli XCX have also experienced success in China by adapting to local tastes, such as performing in Mandarin and favoring ballads.
- Navigating the Chinese market involves challenges like language barriers and evolving censorship rules, particularly concerning visible tattoos.
- Despite post-Covid challenges, China aims to attract international stars to boost its economy, with artists like Ye (formerly Kanye West) experiencing both success and controversy.
- Artists must avoid political statements against the Chinese government to maintain a career in the country.