tech
Sydney Sweeney threw bras around the Hollywood sign. I totally get it
The actor was promoting her new lingerie line – and in 2026, marketing requires more than a glossy ad
TL;DR
- Sydney Sweeney launched a new lingerie line called "Syrn."
- The line aims to cater to all body types, emphasizing comfort and realism.
- Sweeney performed a stunt by climbing the Hollywood sign and decorating it with bras to promote the brand.
- The stunt was criticized by the Hollywood chamber of commerce for lacking proper permits for filming the sign itself and for climbing it.
- The author argues that such controversial stunts are necessary to gain attention in today's media landscape, comparing it to the author's own need for attention to promote their article.