Ryanair fined €256m over ‘abusive strategy’ to limit ticket sales by online travel agencies

Italy’s competition authority says Irish airline implemented technical obstacles to force sales through its own website

Ryanair fined €256m over ‘abusive strategy’ to limit ticket sales by online travel agencies

TL;DR

  • Ryanair fined €256m by Italy's competition authority.
  • Fine relates to abusing dominant market position to limit online travel agent ticket sales.
  • Airline used technical obstacles and security measures to push sales through its own website.
  • Ryanair CEO Michael O'Leary described online travel agents as 'pirates' charging extra fees.
  • The airline will immediately appeal the ruling, calling it 'legally flawed'.
  • Ryanair's tactics included facial recognition and blocking payment methods for third-party bookings.
  • Despite lower sales from these tactics, Ryanair has reached a record valuation of €31bn.