The rise of the analogue bag: fashion’s answer to doomscrolling
As screen fatigue grows, a new trend is swapping smartphones for crosswords and sketchbooks – turning the humble bag into a tool for offline living
TL;DR
- Analogue bags are a new trend where the focus is on the contents, not the label.
- They are filled with offline activities such as crosswords, knitting, novels, and journals.
- The trend is popular among millennials and Gen Z as a way to reduce screen time.
- The concept was coined by content creator Sierra Campbell, who feared regretting time spent on her phone.
- The trend has gained traction on social media, with users sharing their bag contents and tips.
- Analogue bags are seen as a way to reclaim attention and minimize screen use, alongside a resurgence in analogue technologies and offline activities.
- The trend is linked to changing habits around phone use, promoting intentional alternatives to digital engagement.