Mezcal emerges from tequila's shadow as Mexico's family-owned distilleries grow their businesses

TL;DR

Mezcal production has seen a dramatic increase in the past decade.
The spirit originates from the agave plant and is traditionally made in Oaxaca, Mexico.
Artisanal mezcal production relies on traditional, handcrafted methods, including roasting agave in underground pits and manual crushing.
The Hernandez brothers, fourth-generation mezcaleros, maintain traditional practices at their distillery, Mal de Amor.
Mezcal was once sold for very low prices, forcing many producers, including the Hernandez brothers, to seek work abroad.
The popularity of artisanal mezcal boomed, leading many, like the Hernandez brothers, to return to the family business.
Brands like Ilegal, founded by John Rexer and Gilberto Marquez, have become top-sellers, exporting mezcal globally.
Mezcal production is a half-billion dollar industry, with significant international investment, such as Bacardi's acquisition of Ilegal.
Traditionalists advocate for sipping artisanal mezcal neat to appreciate its nuanced flavors, while others see cocktails as an introduction.
The Hernandez brothers' success with their expanded palenque represents a 'Mexican dream' for their community.

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