economy
The Paris Hilton brand: How a 'dumb blonde' persona generated $4 billion in retail sales
Paris Hilton, often called the “original influencer,” takes Tania Bryer to a New York hotel steeped in history and shares how she turned personal pain into purpose — building a brand that has generated billions in sales.
TL;DR
- Paris Hilton is referred to as the "original influencer."
- She discussed with Tania Bryer how she turned personal pain into purpose.
- Hilton built a brand that has generated billions in sales.