sports
Michael Jordan’s Second Act: How the Jumpman Became Nascar’s Hottest Owner
After years of frustration as an NBA executive, the basketball legend’s 23XI Racing team has surged to the front of the Cup series, reshaping his legacy
TL;DR
- Michael Jordan's 23XI Nascar Cup operation is experiencing an unprecedented hot start in the 2026 season, with driver Tyler Reddick winning four of the first six events.
- Bubba Wallace, the other driver for 23XI Racing, has maintained strong performances with no finish worse than 11th in the initial races.
- Jordan's transition to Nascar ownership follows a history of less successful tenures as an NBA executive with the Washington Wizards and Charlotte Bobcats/Hornets.
- 23XI Racing was involved in an antitrust lawsuit against Nascar in October 2025, challenging the sport's revenue distribution and business practices.
- The lawsuit, spearheaded by Jordan, involved testimonies and evidence that led to the resignation of Nascar commissioner Steve Phelps and a settlement.
- Jordan's involvement in Nascar is rooted in his childhood in North Carolina and memories of his father's interest in stock car racing.
- He has also used his platform to address racial politics within Nascar, launching his team with trailblazing driver Bubba Wallace.