sports
Pickleball Inc. clinches landmark $225 million investment into fast-growing sport
Edited by Kierra Frazier
TL;DR
- Pickleball Inc. was formed with a $225 million investment, merging Major League Pickleball and the Carvana PPA Tour.
- Pickleball is experiencing rapid growth, with over 24 million players in 2025, a 22% increase from the previous year.
- Participation has climbed by over 171% in the past three years, making it America's fastest-growing sport.
- Celebrities and athletes like Tom Brady, Kim Clijsters, LeBron James, Kevin Love, and Draymond Green have invested in the sport.
- Over 150 professional players will be part of Pickleball Inc., with top earners potentially making over $1 million annually.
- Pickleball Inc. will manage the sport's technology, retail, and infrastructure platforms.